Gillette has recently partnered with Central European esports organization Enterprise Esports, marking a significant alliance in the gaming world.
In this collaboration, Gillette’s logo will be prominently displayed on Enterprise Esports’ jerseys. Moreover, the partnership extends to various initiatives, including influencer tie-ups, in-store promotions, and more.
Gillette is a renowned men’s grooming brand specializing in razors, shaving creams, and facial care products. The brand has actively engaged in esports, supporting tournaments and collaborating with brands like Razer. Notably, Gillette hosts the Fortnite Gillette Cup.
Beyond mere jersey branding, the collaboration will integrate Gillette into influencer content and involve joint events. Plans for PR campaigns and activations at gaming events are in progress, with the debut set for the Czech National Esports Championship.
Enterprise Esports is a prominent organization in Czechia and Slovakia, competing in CS2, VALORANT, and EAFC. They recently achieved a notable seventh-place finish in the VCT EMEA Ascension play-ins. The organization collaborates with AC Sparta Prague and operates Enterprise Production, which plays a pivotal role in the partnership.
Jakub Grabmüller, Senior Brand Manager at Gillette, emphasizes the importance of appearance and performance in gaming. The partnership aims to align shared values between Gillette and Enterprise Esports, ultimately contributing to enhanced gaming success.
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