ZEE5 Enters the Esports Streaming Market with IESF Big Bang Asia Open 2023
India’s largest homegrown video streaming platform, ZEE5, has announced its entry into the esports streaming market with the upcoming IESF Big Bang Asia Open 2023. ZEE5 is partnering with Big Bang Media to deliver one of the biggest esports competitions for free to fans. The competition will run from March 4 to April 2, 2023, and will feature more than 80,000 competitors from 40 different Asian and Middle Eastern nations.
ZEE5 will be the exclusive streaming partner for the playoffs and finals of the four featured games, Clash of Clans, Real Cricket, Dota 2, and eFootball. Fans can watch the matches for free on the ZEE5 platform, building on the success of ILT20 and increasing the range of sports offers.
According to Ajey Nagar, Asia’s #1 YouTuber and leading gaming influencer, and one of the owners of Big Bang Media, “We are very proud to have ZEE5 as our streaming partner for the IESF Big Bang Asia Open. ZEE5’s quality of content, distribution muscle & creative leadership makes it a dominant media house across geographies and will help establish the IESF Asia Open as the leading esports championship in the region and provide gamers, creators & audiences with an unmatched immersive experience.”
Manish Kalra, Chief Business Officer, ZEE5 India, said, “We are delighted to announce the streaming of the leading esports championship, IESF Big Bang Asia Open 2023 on ZEE5. Being a customer first brand, we are committed to catering to consumers’ widespread demands. Esports is a popular genre amongst youth with remarkable potential to grow in the future, with advancements in technology and gaming infrastructure. Post the encouraging response on ILT20, we are happy to partner with IESF and Big Bang Media for the Big Bang Asia 2023 tournament. We are excited and hopeful audiences will enjoy watching the games.”
The IESF Big Bang Asia Open 2023 will feature the following schedule:
- Clash of Clans: 4th and 5th March 2023, 12:30 IST to 21:00 IST
- Real Cricket: 11th and 12th March 2023, 12:30 IST to 21:00 IST
- Dota 2: 14th to 19th March 2023, 12:30 IST to 21:00 IST
- eFootball: 1st and 2nd April 2023, 12:30 IST to 21:00 IST
GBS Bindra, Chief Business Officer of Hipi, said, “Big Bang Asia Open is more than just a tournament, it’s an electrifying experience that brings together the best online gamers from across Asia. We are thrilled to bring the finest moments from this exhilarating event to millions of fans, as the official short video partner for Big Bang Asia Open. Gaming enthusiasts on Hipi will have exclusive access to the exciting highlights and moments from the tournament.”
ZEE5’s entry into the esports streaming market is a significant development for the industry, with the platform’s extensive reach and distribution muscle expected to bring in a new wave of fans and viewership. With the IESF Big Bang Asia Open 2023, ZEE5 is set to establish itself as a key player in the esports streaming space, delivering an immersive and exciting experience for gamers, creators, and audiences alike.
