HP Ushers in a New Era of AI-Powered Work and Creative Experiences, 2024
Today, HP Inc. announced the launch of its new class of AI PCs at Microsoft’s AI Vision Event. Designed specifically for the AI era, these next-generation devices aim to empower users to work and create more meaningfully, transcending traditional office boundaries. The HP OmniBook X AI PC and HP EliteBook Ultra AI PC are poised to revolutionize the way we approach productivity and creativity, integrating advanced AI capabilities to enhance user experiences.
The Evolution of Work and Creation
The Shift to AI-Enhanced Computing
The modern work environment is no longer confined to a single location. With the rise of remote and hybrid work models, there’s a growing need for technology that supports flexibility and efficiency. AI is rapidly transforming consumer and professional expectations, particularly in terms of productivity and creativity. According to recent studies, over half of early tech adopters believe AI will save them time, and 72% of business leaders are confident that AI will help employees focus on more productive tasks. Recognizing these trends, HP has developed a new category of devices crafted specifically for the demands of the AI era.
Introducing HP’s Next-Gen AI PCs
HP OmniBook X AI PC and HP EliteBook Ultra AI PC
HP’s new AI PCs, the OmniBook X AI PC and the EliteBook Ultra AI PC, are the company’s first devices built from the ground up with the latest ARM architecture. These PCs are powered by the Snapdragon X Elite processor, featuring a dedicated Neural Processing Unit (NPU) capable of performing 45 trillion operations per second (TOPS). This enables the devices to run language models and generative AI locally, providing a powerful, personalized computing experience. Coupled with the Copilot+ PC, these new AI PCs offer transformative features like Recall, supercharging both creativity and productivity.
Redefining Personal Computing
Alex Cho on the Future of AI PCs
“In this transformative era of artificial intelligence, how we define an exceptional device is no longer about speeds and feeds—it is measured by our ability to create and enable meaningful breakthrough experiences,” said Alex Cho, President of Personal Systems at HP Inc. “We’re at the beginning of a new decade of personal computing that will redefine what a personal computer is. AI enables a fundamentally more personalized and creative experience we believe will empower people in both their personal and professional lives.”
Breaking Barriers with Innovative Design
Sleek and Versatile Design
The HP OmniBook X and EliteBook Ultra AI PCs are designed to be the world’s thinnest next-gen AI PCs, boasting a remarkable 26-hour battery life. These devices combine unprecedented style with mobility, making them ideal for tech-savvy freelancers and on-the-go leaders. Both models feature HP’s new AI Helix Logo, symbolizing the optimized performance and security tailored for AI applications. The EliteBook Ultra offers additional durability for commercial customers, featuring a blue finish with a smudge-resistant Physical Vapor Deposition (PVD) coating.
Performance and Sustainability
Despite their sleek design, these AI PCs do not compromise on performance. Users can open large Microsoft Excel files almost twice as fast, stream up to 12 hours of Microsoft Teams calls, or binge-watch 22 hours of Netflix. Additionally, both devices are part of HP’s most sustainable PC portfolio, incorporating 50% recycled aluminum in the covers and 100% sustainably sourced materials for packaging. The HP EliteBook Ultra’s three-year warranty further underscores HP’s commitment to sustainability and cost efficiency.
Optimizing AI Experiences
Local AI Processing and Security
HP’s next-gen AI PCs run AI locally on the device, ensuring maximum performance, efficiency, and privacy. This local processing capability allows for longer battery life and enhanced security. The EliteBook Ultra, for instance, comes equipped with Wolf Pro Security Next Gen Antivirus (NGAV), leveraging machine learning to defend against new and known threats. As a Microsoft Secured-Core PC, it offers robust protection down to the firmware level, safeguarding user credentials and other critical data.
Collaborative and Productive Tools
The new Poly Camera Pro enhances virtual interactions across collaboration and streaming apps, utilizing the NPU for AI enhancements like Spotlight, Background Blur & Replace, and Auto Framing. This allows the CPU to maintain performance more efficiently while preserving battery life. The HP AI Companion, another innovative feature, uses AI to optimize device productivity, bringing AI tools locally onto the device.
Pricing and Availability
The HP OmniBook X AI PC is available for pre-order at HP.com starting at $1,199.99 with 1 TB storage, with shipping beginning on June 18, 2024. It will also be available at BestBuy.com. The HP EliteBook Ultra AI PC is also available for pre-order at HP.com, starting at $1,699.99, with shipping commencing on June 18, 2024.
Conclusion
HP’s unveiling of the OmniBook X and EliteBook Ultra AI PCs marks a significant leap forward in the integration of AI with personal computing. These devices are set to redefine productivity and creativity, offering powerful tools that leverage the latest AI technologies. As we move further into the AI era, it continues to lead the charge, providing innovative solutions that empower users to work and create more effectively than ever before.
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