Discover the groundbreaking success of Krafton India’s innovative campaigns at the 2024 Kyoorius Creative Awards, where they secured an impressive 25 shortlists. From the game-changing ‘BGMI Ki Boli’ campaign to diverse tributes to the BGMI community, explore how KRAFTON is redefining creative excellence and community engagement in the gaming industry.

Introduction

Krafton India, the mastermind behind the popular BATTLEGROUNDS MOBILE INDIA (BGMI) game, has recently achieved an exceptional feat at the 2024 Kyoorius Creative Awards. With an astonishing 25 shortlists, Krafton has set a new standard for creative excellence in the Indian advertising, marketing, and communications industries. This remarkable achievement not only signifies a significant milestone for Krafton but also establishes a benchmark for gaming companies in the realm of innovative advertising and community engagement.

Innovative Campaigns Leading to Success

Over the past year, Krafton’s internal marketing team, alongside its agency partners, has been at the forefront of groundbreaking interactive campaigns. These initiatives have pushed the boundaries of creativity and innovation, delivering immersive and community-centric experiences to BGMI players. The success of these campaigns, coupled with the recognition received at the Kyoorius Creative Awards, highlights Krafton’s ability to create content that deeply resonates with its audience, fostering a strong bond between the BGMI brand and its players.

BGMI Ki Boli Campaign: A Game-Changer

One of Krafton’s standout campaigns, “BGMI Ki Boli,” has garnered attention across multiple categories at the awards. The campaign pays homage to the BGMI community by celebrating the unique connection between the game, its players, and the distinct dialect used within the game. Going beyond traditional digital advertising, “BGMI Ki Boli” evolved into a captivating community experience, featuring the “BGMI Ki Boli Challenge.” This challenge invited players to uncover hidden clues, participate in the campaign, and cultivate deeper connections within the BGMI community.

Diverse Recognition Across Categories

Apart from “BGMI Ki Boli,” Krafton’s other campaigns such as “Easter Egg,” “Don’t Care to Share,” “Wear Your Cred,” “Jiggle Wiggle,” and “India Ki Heartbeat” have also been shortlisted across various award categories. Each of these campaigns pays tribute to the diverse demographics of BGMI players and showcases their love for India’s beloved battle royale game in unique and creative ways. This diverse recognition underscores the depth of it’s creative endeavors and their ability to connect with players on a profound level.

Srinjoy Das on KRAFTON’s Success

Srinjoy Das, Associate Director of Marketing at Krafton India, expressed his delight at the company’s groundbreaking achievement. He acknowledged the dedication of the team and the creativity of their agency partners in delivering bold and innovative campaigns. Das credited the ever-viral fan base of BGMI for the overwhelming response to the campaigns in 2023 and hinted at exciting moments planned for 2024, promising more engaging experiences for players.

Looking Ahead: KRAFTON’s Commitment to Excellence

As Krafton continues to set new standards in creative excellence and community engagement, their success at the Kyoorius Creative Awards serves as a testament to their commitment to delivering exceptional experiences to BGMI players. With a focus on innovation, creativity, and a deep understanding of their audience, it is poised to create more memorable campaigns and strengthen the bond between the BGMI brand and its passionate community.

Conclusion

Krafton India’s remarkable achievement of securing 25 shortlists at the 2024 Kyoorius Creative Awards highlights their prowess in crafting innovative and engaging campaigns for the BGMI community. By pushing the boundaries of creativity and fostering meaningful connections with players, KRAFTON has not only elevated the gaming industry’s standards but also set a shining example for companies across various sectors. As they look forward to the future, it’s commitment to excellence ensures that players can anticipate more immersive and captivating experiences in the coming years.

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