Microsoft and Activision's Unique Gaming Streaming Deal Amid Regulatory Hurdles

In a bold move to secure regulatory approval for its monumental $69 billion acquisition of Activision Blizzard, Microsoft is redefining the landscape of the gaming industry. This article delves into the intricate details of this gaming giant's new proposal, the involvement of Ubisoft Entertainment, and the regulatory hurdles that have necessitated this unprecedented streaming rights deal.

Activision's Regulatory Obstacles

Microsoft's ambitious acquisition of Activision Blizzard in early 2022 faced a significant setback when Britain's competition regulator expressed concerns over the potential monopolistic control Microsoft could wield over the emerging cloud gaming market. After extensive negotiations, the Competition and Markets Authority (CMA) upheld its initial decision to reject the deal. This compelled Microsoft to devise an alternative solution to appease regulators.

Ubisoft Enters the Scene

To navigate the intricate web of regulatory compliance, Microsoft has struck a groundbreaking deal with French gaming giant Ubisoft Entertainment. Instead of exclusively controlling streaming rights for Activision's prized titles like "Overwatch" and "Diablo," Microsoft will transfer these rights to Ubisoft. Under this restructured agreement, Ubisoft will gain exclusive cloud streaming rights for Activision's current and upcoming PC and console games over the next 15 years. However, this arrangement does not extend to Europe, where the original deal had already been approved.

Global Implications

This trailblazing partnership will have far-reaching global implications. While Ubisoft secures streaming rights for Activision's titles worldwide, Europe stands as an exception. Within the European Economic Area, Ubisoft will obtain a non-exclusive license to offer these games. Microsoft, in turn, will need to acquire licensing rights from Ubisoft to host Activision's games on its Xbox cloud platform outside of Europe.

The Regulatory Path Forward

Microsoft is confident that its revised proposal will prompt regulatory approval, thus paving the way for the acquisition. The CMA is expected to review the proposal by October 18th, using its standard Phase 1 evaluation process. If concerns persist regarding competition, a more rigorous Phase 2 examination could ensue. This extended regulatory scrutiny underscores the evolving landscape of tech deals and the heightened regulatory diligence surrounding them.

Market Reactions and Expert Insights

Activision's stock saw a 1.1% surge in response to the streaming rights agreement, while Microsoft experienced a 0.7% increase. Ubisoft's shares surged by 8.8%, marking it as the top gainer on the pan-European STOXX 600 index. Legal experts, such as Tom Smith of Geradin Partners, anticipate the deal's eventual approval but highlight the complex and uncertain nature of contemporary tech acquisitions. Alex Haffner of Fladgate believes that Microsoft's strategic move indicates its confidence in obtaining regulatory clearance by the October deadline.


In the ever-evolving landscape of the gaming industry, Microsoft's determination to secure the Activision Blizzard acquisition has paved the way for an unprecedented streaming rights partnership with Ubisoft. The intricate interplay between regulatory approval, market dynamics, and strategic decision-making underscores the intricacies of contemporary tech deals. As the industry watches with bated breath, the outcome of this groundbreaking agreement could potentially reshape the future of gaming streaming rights and competition within the sector.

Also Read: Digital Puzzle Games Enhance Memory in Older Adults, Study Reveals

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